Figures 1-4:
Project: The client wanted a movie poster for a fictional superhero team made up of cable technitionas for an in-house incentive ad.
1) Adrian Nelson began the process with a few sketches (Figure1) and really laid out the forms of all the major figures in the poster.
2) The original design didn't quite have the "Oomf" the client was looking for, so it was tweaked a bit and redrawn by Matt Wieman. Artist Steven Vazquez was given a photo reference to transfer to lineart and it was dropped in and inked by Matt Wieman (Figure2).
3) Matt passed the approved linework onto color artist Danimation. Dan took the concept of a "movie poster" and ran with it. He added amazing hues, backgrounds with clouds and beams of light and character shading (Figure3) that made the final product POP!
4) Finally, the client's own in-house graphics team added a cool logo and some text that made it look like a finished movie poster (Figure4).
